Jun14 Avoiding Spam & Saving Your Online Fundraising
Created by Erin Reeve on 6/14/2017 9:19:36 AM
Email Marketing is a crucial part of most nonprofits’ online fundraising strategies. However, despite investments in growing their email programs and lists, many nonprofits’ email engagement rates (and online fundraising potential!) have declined significantly over the past year. Read More..
May24 WannaCry, Ransomware and How to Protect Yourself
Created by Michael Sortwell on 5/24/2017 2:13:41 PM
A global ransomware attack named WannaCry made headlines earlier this month by becoming one of the largest cyber attacks of all time. So far, the attack has affected roughly 200,000 organizations in over 150 countries. Read More..
Apr27 Develop “User Personas” to Enhance your Content Marketing
Created by Erin Reeve on 4/27/2017 9:58:22 AM
In this post, we’ll discuss how to build user personas to enhance your content marketing strategy. Read More..
Apr19 Drive Donations With Your Website Design
Created by Erin Reeve on 4/19/2017 12:01:12 PM
Non-dues revenue is vital to most associations. Increasing donations or event revenue by even a few percent can make a major difference to an association’s bottom line.This post dives even deeper by outlining the best practices to drive donations on your website. Read More..
Mar22 Using CV Marketplace to Track Membership Metrics
Created by Erin Reeve on 3/22/2017 4:55:47 PM
Although many associations today understand the importance of tracking membership metrics, many fail to do so accurately - or at all. Tracking these metrics can help your association maintain and expand its current membership base. This article will show you CV Marketplace can help you stay up-to-... Read More..
Mar22 Using Content Personalization to Increase Conversions
Created by Erin Reeve on 3/22/2017 1:57:05 PM
Today, people don’t just prefer content personalization, they expect it. Members of associations are no different.Instead of personalizing content for individual members (which can be both costly and time-consuming), associations today use audience segmentation to personalize content for target gro... Read More..
Feb09 How to Use Holidays to Market Your Cause
Created by Erin Reeve on 2/9/2017 1:58:49 PM
The beginning of the year is full of holidays, big events and celebrations. This article features tips to market your cause - while celebrating! Read More..
Feb09 Moving ClearVantage to the Cloud
Created by Erin Reeve on 2/9/2017 12:37:36 PM
Deciding how to host your ClearVantage database can have a significant impact on your association’s operations. More and more Euclid clients are moving their ClearVantage to the secure cloud. Read More..
Jan12 2017 Web Design Trends for Associations
Created by Erin Reeve on 1/12/2017 12:00:00 PM
Trends in web design often blossom from innovations in technology. In 2016, the proliferation of smartphones and tablets led to design trends which catered to an increasingly mobile user. In 2017, we will likely see these mobile design themes enhanced with more interactive features that communicate... Read More..
Jan04 What Motivates Millennials to Donate?
Created by Erin Reeve on 1/4/2017 3:00:00 PM
Millennials aren’t donating like their parents. They’re utilizing new technologies and platforms to contribute to the philanthropic organizations they support. Although millennials account for only 11% of traditional charitable giving, they are responsible for 33% of all donations made through caus... Read More..