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Euclid Client On Track for Record Second Year Online


FOR IMMEDIATE RELEASE
10/10/2003 12:00:00 AM



FOR MORE INFORMATION, CONTACT:
Alexia Voyles, 301.657.8089
Bethesda, Maryland - For the second year in a row, Euclid Technology (www.euclidtechnology.com), a premier provider of integrated software solutions for small and mid-sized organizations, and Syracuse, NY-based Dougherty's Masquerade, have partnered up to produce one of the best online Halloween costume stores, www.eCostumeShop.com.   
Last year, Dougherty's Masquerade chose Euclid's powerful software, ClearVantage, to bring to life a vast online store to complement their physical store, which is one of the largest privately owned costume stores in the country.  Euclid provided a comprehensive enterprise commerce management solution tailored to meet Dougherty's online sales needs, including real-time inventory management, streamlined order fulfillment and powerful CRM tools.  Moreover, whereas other vendors had insisted that developing the site and getting its large inventory online would take up to a year, Euclid was able to get them up and running in just two months.  In its first year, eCostumeshop experienced tremendous success and is on track for a record-breaking second year. 
Halloween now constitutes one of the country's largest shopping seasons, second only to Christmas, and will bring in an estimated $6.9 billion in sales this year.  Costumes appeal not only to children but increasingly to adults who enjoy having a chance to be someone or something other than themselves for the night.  In addition, the number of Internet users grows by the thousands every day, and online shopping rang up $76 billion in sales in 2002. 
"We are very optimistic about the projections for Halloween this year, and are confident that the site will continue to exceed our expectations, thanks to our fantastic costume selection, easy-to-navigate website and Euclid's versatile software to make it all happen.  We have huge amounts of traffic during the Halloween season, and Euclid's combination of powerful software and dedicated staff allows the website to run smoothly and us to breathe easier during this hectic season," says Richard Vinal, Vice President of Dougherty's Masquerade. 
"Euclid is extremely proud of the progress made by eCostumeshop.com," notes Dan Antonoff, Vice President of Sales for Euclid Technology.  "With the explosive growth of online shopping, the possibilities for 'niche' retail stores who are looking for another viable sales channel are endless.  ClearVantage allows businesses like Dougherty's Masquerade to bring their merchandise and expertise to the Internet in a way that adds real value to their bottom line.  ClearVantage is a proven, powerful solution for these businesses," concludes Antonoff.
About Euclid Technology:
Headquartered in Bethesda, Maryland, Euclid Technology provides premier enterprise software solutions to customer-focused and member-based organizations. Established in 1997, Euclid Technology delivers superior products and services to such clients as: Phillips International Publishing, the Cellular Telecommunications and Internet Association, the American Sportfishing Association and more. To learn more about the products and services Euclid Technology has to offer, please visit our website at http://www.euclidtechnology.com or call 301.657.8089.
About Dougherty's Masquerade:
Headquartered in Syracuse, New York, Dougherty's Masquerade is Central New York's largest costumer.  Its physical store in Syracuse provides the largest selection of rental and retail costumes, professional theatrical/cinematic makeup, stage wigs, hats, masks, theatrical accessories and much more.  At Dougherty's Masquerade, a subsidiary of Dougherty's Fun Services, Inc., "fun is our business."  To find out more, please visit http://www.ecostumeshop.com or call 315.445.0089.
FOR MORE INFORMATION, CONTACT:
Alexia Voyles, 301.657.8089
Bethesda, Maryland - For the second year in a row, Euclid Technology (www.euclidtechnology.com), a premier provider of integrated software solutions for small and mid-sized organizations, and Syracuse, NY-based Dougherty's Masquerade, have partnered up to produce one of the best online Halloween costume stores, www.eCostumeShop.com.   
Last year, Dougherty's Masquerade chose Euclid's powerful software, ClearVantage, to bring to life a vast online store to complement their physical store, which is one of the largest privately owned costume stores in the country.  Euclid provided a comprehensive enterprise commerce management solution tailored to meet Dougherty's online sales needs, including real-time inventory management, streamlined order fulfillment and powerful CRM tools.  Moreover, whereas other vendors had insisted that developing the site and getting its large inventory online would take up to a year, Euclid was able to get them up and running in just two months.  In its first year, eCostumeshop experienced tremendous success and is on track for a record-breaking second year. 
Halloween now constitutes one of the country's largest shopping seasons, second only to Christmas, and will bring in an estimated $6.9 billion in sales this year.  Costumes appeal not only to children but increasingly to adults who enjoy having a chance to be someone or something other than themselves for the night.  In addition, the number of Internet users grows by the thousands every day, and online shopping rang up $76 billion in sales in 2002. 
"We are very optimistic about the projections for Halloween this year, and are confident that the site will continue to exceed our expectations, thanks to our fantastic costume selection, easy-to-navigate website and Euclid's versatile software to make it all happen.  We have huge amounts of traffic during the Halloween season, and Euclid's combination of powerful software and dedicated staff allows the website to run smoothly and us to breathe easier during this hectic season," says Richard Vinal, Vice President of Dougherty's Masquerade. 
"Euclid is extremely proud of the progress made by eCostumeshop.com," notes Dan Antonoff, Vice President of Sales for Euclid Technology.  "With the explosive growth of online shopping, the possibilities for 'niche' retail stores who are looking for another viable sales channel are endless.  ClearVantage allows businesses like Dougherty's Masquerade to bring their merchandise and expertise to the Internet in a way that adds real value to their bottom line.  ClearVantage is a proven, powerful solution for these businesses," concludes Antonoff.
About Euclid Technology:
Headquartered in Bethesda, Maryland, Euclid Technology provides premier enterprise software solutions to customer-focused and member-based organizations. Established in 1997, Euclid Technology delivers superior products and services to such clients as: Phillips International Publishing, the Cellular Telecommunications and Internet Association, the American Sportfishing Association and more. To learn more about the products and services Euclid Technology has to offer, please visit our website at http://www.euclidtechnology.com or call 301.657.8089.
About Dougherty's Masquerade:
Headquartered in Syracuse, New York, Dougherty's Masquerade is Central New York's largest costumer.  Its physical store in Syracuse provides the largest selection of rental and retail costumes, professional theatrical/cinematic makeup, stage wigs, hats, masks, theatrical accessories and much more.  At Dougherty's Masquerade, a subsidiary of Dougherty's Fun Services, Inc., "fun is our business."  To find out more, please visit http://www.ecostumeshop.com or call 315.445.0089.


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