Erin Reeve | Reporting & Querying |
March 22, 2017
According to a study conducted by Associations Now, many associations understand the usefulness and importance of tracking membership metrics, but fail to do so accurately - or at all. Tracking membership metrics can help your association maintain and expand its current membership base.
Associations Now suggests that some of the most vital metrics to track include:
-Member Engagement
-Member Retention
-Membership Market Share
Two of the biggest challenges in tracking membership metrics include (1) not having enough time and (2) not knowing what to track.
How the ClearVantage Marketplace Can Help
The ClearVantage Marketplace offers free access to a library of 100+ reports and business intelligence gadgets, created by the Euclid Team. It’s regularly updated based on client needs and feedback, so it’s a great place to benchmark against association peers and download relevant resources without having to reinvent the wheel. Some of the most popular resources include:
Based on client feedback, the latest version of ClearVantage Association Management Software includes a “help” button beside each resource to make it easier (and quicker!) to find the resources you need. Please note that ClearVantage Marketplace is only available in ClearVantage 9 and access to the Help pages was added in 9.2.7.2. If you don’t see Marketplace in the Help tab, you may need to ask your administrator to add it. Contact us if you have any questions.
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