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Working with ChangeWave
While the "dot-com" carnage continues, ChangeWave Investment
Research, an online investment advisory service, thrives.
ChangeWave built its business model on providing targeted, unique
and timely investment advice as a paid for subscription service.
To create cutting-edge advice, ChangeWave envisioned building a
global network of experts in key subject areas (the "Alliance")
that would submit "investable" intelligence via open-ended
submissions, responses to targeted surveys, and interaction in
invite-only forums. This intelligence would be instantly gathered,
synthesized and delivered in the form of buy/hold/sell advice to
appropriate "Subscribers."
After struggling with various vendors large and small to
implement their vision, ChangeWave approached Euclid. According to
Mark Anderson, Director of Operations, "We had looked at a lot
of software vendors, but it was only with Euclid that we were able
to find the right combination of powerful software, a thorough
implementation approach and a dedicated project team to make it
happen." Euclid, working closely with the ChangeWave team,
delivered its solution one month before the already aggressive
deadline.
Today, ChangeWave uses ClearVantage to manage most of its
business operations, including gathering intelligence, executing
and tracking complex marketing efforts, taking online and offline
orders, providing customer service and delivering its various
products.
ChangeWave's customer base has grown to over 180,000, online
orders are in excess of $1M per month, and up to 50,000 people
login each day to get the latest scoop.
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