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Euclid Technology Blogs

Euclid Technology Blog


Writing “Mobile-First” Email Copy

Erin Reeve | | October 4, 2017

In this post, we’ve outlined some tips (and character parameters!) to help you write email copy to increase open rates.

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Five Tips for Avoiding Email Rendering Issues

Erin Reeve | | October 4, 2017

  Learn how to create HTML emails that render properly in popular email clients.    

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How to Optimize Your Event Marketing Budget

Erin Reeve | | September 11, 2017

Associations spend a ton of money marketing their events, but are they are making the most of their event marketing budget? In this article, we’ll review common event marketing mistakes and how to avoid them.

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Influencer campaigns aren’t just for big corporations anymore. In fact, Associations Now suggests that smaller associations in niche markets can benefit from micro-influencer campaigns as well. In this article, we’ll take you step-by-step through the process of building and executing a successful micro-influencer campaign on one of your social me...

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Give "Meeting Scholarships" a Try

Erin Reeve | | August 30, 2017

Earlier this month, we shared a post on how destination-ready locations can increase conference attendance. In follow up to that article, we're covering another strategy you should consider when planning your next conference – making it affordable and accessible to a broader audience.

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Create a Content Strategy in 6 Easy Steps

Michael Sortwell | | August 30, 2017

Creating a content strategy for your association may seem like a daunting task, but these 6 simple steps will help you get started.

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For associations, the trend towards bleisure travel presents a unique opportunity to increase attendance at events and conferences.

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On average, event attendees spend ~6 seconds looking at a booth before deciding whether or not to engage with an exhibitor . One way to grab an attendee's attention is to create a stylish, attractive display banner. In this article, we’ll review how you can do just that for your next event!  

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Creating Webinars that Members Actually Want to Attend

Erin Reeve | Marketing & Communications | June 26, 2017

Hosting webinars can drive member engagement- if members choose to attend. With that said, there are many reasons that affect whether a member decides to join a webinar or not. In this article, we’ll review the how you can create webinars that members actually attend.

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Avoiding Spam & Saving Your Online Fundraising

Erin Reeve | Fundraising Marketing & Communications | June 14, 2017

Email Marketing is a crucial part of most nonprofits’ online fundraising strategies. However, despite investments in growing their email programs and lists, many nonprofits’ email engagement rates (and online fundraising potential!) have declined significantly over the past year.

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